Formerly known as Prison Advice & Care Trust, Pact, as they became known, were looking for a fresh new identity to replace their old logo which was looking dated. The new brand needed to be friendly and offer hope to prisoners, their families.
Using a bright rainbow/flower petal motif, the new brand identity breathed fresh air into Pact’s business. The logo appears in advertising and marketing material as well as visitors centres within prisons.
- Visitors centres in prisons
The Results Were Amazing
The new logo has helped enormously with Pact’s business model. As a charity who’s activities are mainly in prisons, the ID has imbued those affiliated with a fresh energy and enthusiasm.