HBAA is the events and hospitality association that drives, promotes and models good business between its members. It was looking for a fresh new logo that truly reflected its international status as a champion of best practice.
Without resorting to visual cliches, the logo cleverly references the HBAA’s four areas of business: Accommodation, Conferences, Meetings and Events, while also making HBAA the international mark of quality assurance for the sector..
The Client Continues to Expand
The client has added to the parent logo new areas such as HBAA Forum, HBAA Awards and HBAA Academy. These are all bolt ons and sit side by side with the principle identitiy.