Queens Hotel, Cheltenham
Relaunched as an M Gallery by Accor, the requirement was to design a logo in keeping with the hotel’s rich heritage.
A strong, recognisable symbol in the form of ‘R’ for Regina. An identity inspired by Pugin’s designs, surrounded by wallpaper/fleur de lys patterns and in a revivalist colour.
- Brand Guidelines
- In-room Directories
The Results Were Spectacular
The essence of the hotel is “Reviving the Source of Her Heritage” and the logo seemed to do just that when applied across the range of print and online media.