Queens Hotel, Cheltenham

The Challenge

Relaunched as an M Gallery by Accor, the requirement was to design a logo in keeping with the hotel’s rich heritage.

The Solution

A strong, recognisable symbol in the form of ‘R’ for Regina. An identity inspired by Pugin’s designs, surrounded by wallpaper/fleur de lys patterns and in a revivalist colour.

  • Website
  • Brand Guidelines
  • In-room Directories
  • Menus

The Results Were Spectacular

The essence of the hotel is “Reviving the Source of Her Heritage” and the logo seemed to do just that when applied across the range of print and online media.

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