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The Challenge

Formerly known as Prison Advice & Care Trust, Pact, as they became known, were looking for a fresh new identity to replace their old logo which was looking dated. The new brand needed to be friendly and offer hope to prisoners, their families.

The Solution

Using a bright rainbow/flower petal motif, the new brand identity breathed fresh air into Pact’s business. The logo appears in advertising and marketing material as well as visitors centres within prisons.

  • Visitors centres in prisons
  • Signage
  • Advertising
  • Volunteering

The Results Were Amazing

The new logo has helped enormously with Pact’s business model. As a charity who’s activities are mainly in prisons, the ID has imbued those affiliated with a fresh energy and enthusiasm.

Interested In Working With Us?