Jacksons Estate Agents
To completely update Jacksons Estate Agents corporate identity, in order to be more effective in a fiercely competitive market in Henley on Thames. It was important not to alienate their existing clients as they perceived Jacksons to be an honest, traditional business built up through a personal service that some larger chains are unable to offer.
By using a modern serif typeface with traditional overtones in conjunction with an adaptable stylised “J”, a new logo was created that was both flexible and eye-catching. The “J” logo in time could be used in isolation as a strong memorable mark.
The Results Were Amazing
Jacksons expanded their business by adding a Riverside department dealing exclusively with homes bordering the Thames. By doing so, they increased their enquiries considerably.