I am sure Samuel Taylor Coleridge would mind me adapting his line from “The Rime of the Ancient Mariner!” I have always been a fan of technology and the ability to use hardware and/or software to enhance and improve a business process. What I am not a fan of, is technology for technology’s sake, the idea that we must all have the latest gadget or app.
We all know and appreciate that estate agency requires so much more than having a stock of property and motivated buyers and/or tenants. It’s the key skills of negotiation, diplomacy, management and empathy that separates the average from the excellent. No amount of proptech will help with or replace that.
And this is my point, proptech should support your key business processes not shape them or even worst, hinder them. A clear understanding of your business and the unique attributes contained within your own four walls will generate success and increase the value of your business, not that piece of proptech metaphorically gathering dust on your laptop.