Is Digital Marketing Alone the Answer for UK Small Business?

Am I alone in being the unwitting recipient of a daily onslaught of unwanted emails from IT marketing companies offering to fix my clearly obvious SEO issues (not that I knew that I had any), re-design my digital platform (sounds rather technical) or take over my...

Corporate Branding – and just what is the Point of You?

There is a well-known adage in advertising; that “image is everything”. But to many business people rebranding their business or up- dating their corporate image is simply no more than a costly necessity or inconvenience. Marketing experts believe that all businesses,...